Ideal Home Show Boasts Record Attendances
Story by: Joe Gallop, UK Event Exhibition News

Media 10’s Ideal Home Show has seen opening day visitor numbers surpass 2019 levels, in a major boost for the event and the consumer exhibitions sector.

Now in its 115^th year, the 2023 edition has been boosted by headline partner Sky Glass and its continued partnership with ITV. The opening day ribbon cutting and event walk-through on 17 March was covered live on ITV’s ‘This Morning’.

Media 10 Group marketing director Rob Nathan said: “We have been blown away by the way in which the show has begun. Not only were visitor numbers up on 2022 by 23% they were ahead of 2019 by 15%, which shows that confidence has truly returned.

“Even with train strikes, torrential rain and the cost-of-living crisis it demonstrates that the public want to attend events and still love a good day out.

“Exhibitors were asking for help with extra staffing to cope with enquiries which was a nice challenge to help with. The world’s oldest exhibition keeps rolling on.”

Calum Hutchinson, CEO of first-time exhibitor Leaf commented on its participation in the new ‘Spring Clean’ section of the show. “As a young sustainable-focused start-up, we hoped The Ideal Home Show would give us a good platform to reach new customers. The show has completely blown our expectations and we are seeing a lot of love for our products. We’ll be back.”

The event was opened by celebrities Martin Lewis, Phil Spencer, Scarlette Douglas, Laurence Llewelyn-Bowen and David Domoney and runs until 2 April at Olympia.

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About UK Event Industry News: Adam is the co-founder and editor of www.eventindustrynews.com Adam, a technology evangelist also organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Both events take place in November, London.